Everyone Communicates, Few Connect – by John C. Maxwell

What do the most effective leaders do differently when they communicate with people?  Everyone communicates, yet some folks are able to connect with those they are speaking to – in an almost magical way.  Is this a gift divinely endowed and written within the genes of a select few?  Is this ability to successfully grab and hold the attention of others an art that anyone can learn?  Or, is this knack for connecting more about character formation, the heart, rather than merely a technique? 

Maxwell engages this subject with his usual engaging form, introducing us not only to his own insights on this topic, but also to dozens of others that he has cleverly invited to participate in the creation of this book.  

There are plenty of great stories, quotes you’ll want to keep within easy reach or at least share with friends, and a well thought through reviews at the end of each chapter.  The other strengths of this book include Maxwell’s many years of experience as a leader and speaker, his ability to humorously illustrate his points, and his abundant research.

If there is anything on the less enjoyable side it would be the redundancy of ideas and just too many illustrations making the book about 75 pages longer than really needed.   In fact, it was on page 166 that Maxwell included this insight regarding how he speaks, yet not well applied to how he writes: “I’ve also discovered that when I speak for less time and do so more succinctly, people remember it better and longer. Isn’t that ironic?”  Yes, it is. 

Overall, I found far more to be blessed by – practically so – by the book and would recommend it to anyone interested in truly connecting with those they are speaking to.


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